Overview
Working with Piro (agency) and Jasmine Jodry (creative director), Krugman Studio designed and fabricated an animated LED centerpiece for Morgan Stanley. Built to be assembled and dissembled in multiple locations, the LED sculpture was interwoven with florals as a growth metaphor for their digital financial products. Addressable LED tubes were interspersed with clear acrylic rods to reflect and redirect the light. Small viles of water were fastened to the rods to provide water for dozens of small vines and plant shoots woven around the tubes.