Krugman Studio worked with Faculty to design and fabricate an interactive product display for Puma's Manhattan flagship store during the 2021-2022 holiday season. Customers were invited to pick up sneakers from 3 podiums. Upon lifting them, patterns of programmed colors would flow through the LED lights in the display. The display was also connected to large video displays in the windows and throughout the store, whose content was also linked to the interactive sneaker podiums. To further expand the concept, Krugman Studio designed and fabricated an additional 7 podiums throughout the store using a similar visual approach. Mirrored acrylic surfaces reflected the chrome stalks and color-changing LED balls. Some of the balls were made to look like basketballs as part of a partnership with a basketball player. Design and build time was 10 weeks.